OUR STORY
Making the world smokeless since 2004
Ever since the company was founded in 2004, we have developed, produced, and sold a wide range of smokeless products both in our home territory Sweden, and all over the world. We aim to give customers the choices they need to make informed choices.
Sold in over 90 countries
Our products can be found all over the world, from Stockholm to Senegal, from the Czech Republic to California, from Oman to Osaka. And we continuously open up new markets for our smokeless alternatives.
Truly international and inclusive
Our people in the factory alone represent 27 nationalities, and we have our own staff located all over the world and they bring their experience and deep skills for each of the markets we operate in.
Over 80 products in the range
With over 80 brands and varieties being produced at the factory in Enköping, customers will always find their favorites in our assortment. We take pride in producing signature flavors and brands known as some of the best in the industry, with figureheads such as Oden’s, Siberia, and White Fox.
OUR PURPOSE
Mission
We develop, manufacture, and distribute smokeless nicotine products like snus, nicotine pouches, and chewing tobacco. Our customers are people all over the world,
looking for better and more healthy ways to use nicotine.
Formulated by our master blenders and produced in our state-of-the-art factory in Enköping, Sweden, we bring exceptional quality products to the market.
Vision
We envision a smokeless world where people can enjoy nicotine and other products in a pleasurable and safe way, without having to put their health at risk. While smoking has been part of many cultures for hundreds of years, the health effects are devastating. By supplying attractive smokeless solutions, we build a bridge to a healthier future.
VALUES
Integrity
We do our thing, our way. Instead of just following the heard, we find our own paths and develop the products that turn our customers into our fans.
Dedication
At GN Tobacco, we are passionate about our work and take pride in our brief history and the milestones we have achieved.
Creativity
We never stop developing and improving on our products. There are always better ways to do things, and we will find them.
Responsibility
With our exceptional quality control and state-of-the-art production facilities, our products are always top-notch.
Modern traditionalism
We combine proud traditions with edge technology, bringing century-old skills and methods into the age of robots and AI.
WE ARE THE ORIGINAL CHALLENGERS
As a young company of challengers, we have come a long way, from a humble beginning as a small shop in the center of Stockholm to becoming one of the world’s largest producers of smokeless tobacco products. Our brands goes head-to-head with the world’s tobacco giants’ and our products can be found in markets that others are still to discover.
Founded by Gevorg Nalbandyan over 20 years ago, the GN Group keeps expanding into new markets with new products.
Giviton Holding manages all the businesses in Sweden, which include GN Tobacco, Gajane Gross, Odenssnus, GN Cannery, GN Injection Moulding, GN Flowers, and several more.
